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The Future of Fitness Industry Post COVID-19 Pandemic [Infographic]

When COVID-19 struck and the world was put on lockdown, the entire fitness industry (like other industries) was pushed into an era of uncertainty. Gym and health club owners and fitness enthusiasts were forced to adjust to the new reality. At-home workouts, digital fitness, and pre-recorded classes suddenly became the norm.

Small gym and fitness club owners who found it tough to brave the new slew of changes had to shut shop and bear the pandemic. On the other hand, gym chains like Orangetheory, Gold’s Gym, Crunch Fitness, 24 Hour Fitness, and others were quick and smart enough to tweak their strategies and offer digital fitness solutions to retain their share of customers. Fitness brands like Peloton, Mirror, Echelon, and FightCamp among others used the emerging trends as an opportunity to step up their brand visibility and gain more market share.

Thus, COVID-19 had a transformative effect on the fitness realm. The virus was the cause of on-and-off statewide closures, yet it challenged the fitness industry to adopt innovative ways to engage and retain their customers. Similarly, the crisis impacted daily fitness routines, yet encouraged fitness freaks to think of alternative ways to stay fit and burn calories.

As the number of COVID-19 cases increases worldwide, the fitness industry needs to prepare itself for the second (and God forbid, the third!) wave of the pandemic. In such times of uncertainty, knowing what’s in store can help businesses and fitness enthusiasts stay on top of the changes and trends.

In this infographic, we have put together interesting statistics and insights on how COVID-19 impacted the fitness domain and how gyms, fitness centers, fitness enthusiasts responded to these winds of change. It also throws light on the upcoming fitness trends that will affect the fitness sector for many years to come.

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Creative Director, Rubcorp Distribution, LLC

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